Textbooks are like the ultimate multi-media experience. More visually stimulating than a Pink Floyd laser-light show, more technologically savvy than most people born prior to 1970, the books today do more than simply convey information in a useful way; they indulge our national attention deficit disorder.
The accounting book that I picked up for this semester is officially the most expensive book I’ve ever purchased, totaling something like $184.00. This bad-boy is more than just a book, though. It should really be described as a “Professor in a Box”. It came with a card (looks just like a credit card) that gives me access to McGraw-Hill’s Homework Manager (Plus) website; the site has everything! The chapters are already condensed and annotated for my reading convenience, there are slide shows with audio guides, self-test quizzes, digital flash cards, and much, much more!
What the hell? There’s no way in the world that I could possibly make use of a quarter of the information that McGraw-Hill has put at my disposal and still hope to keep up with the class work that I need to do. Besides, what’s left for my professor? I’m sure that I’m getting something for the tens-of-thousands of dollars that I’m putting out for tuition, so why does the textbook publisher think that they need to take responsibility for both providing documentation on a subject, and teaching it to me?
It’s all of these full color pages of graphs and homework manager plus websites (with free, live, homework help! Seriously!) that create the requirement for me to pay $500 or more per semester buying books. That’s terrible, I don’t need all this stuff. They are going to have to start selling books like car dealers sell their product (since they cost nearly the same amount); we need trim packages for textbooks. The economy level will get you a black and white textbook with the required information for like $20.00. You could have a mid-market model with some color photos and maybe some slide shows for $40.00. Then, perhaps, the Hummer of textbooks with all this crap that I currently have for $180.00. Just as people buy Hummer H2s even though gas is $3.50 a gallon, some people will also buy the Hummer of textbooks even though they’re under-paid college students; but as we aren’t all forced to buy $40,000 cars if we want a ride, why should be have to buy $200.00 books if we just want to read?